5 ways to boost your Pinterest presence (and why your Pins can increase sales)
by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more...
View ArticleThe ultimate Snapchat primer (with a B2B twist)
The lifespan of new social platforms is almost entirely impossible to predict, which is one of the reasons why businesses often hold back (and rightly so) from investing too much time and energy...
View ArticleThe B2B marketing guide to paid social media reach
One of the reasons we love social media is that it’s free. We can share and connect with others without a paywall. Marketers love social media because it’s a free way to find out exactly what our...
View ArticleHow brands can ‘engage better’ with millennials online
If anyone can claim to have any insight into how millennials behave online, it would be Yahoo, the Internet giant that owns the popular social network Tumblr. At FFWD Advertising and Marketing Week...
View ArticleWhat to expect from 2014 Super Bowl ads
The Super Bowl is almost here, and by now a number of this year’s commercials are already online. After looking though what’s already been leaked, we have a sense of the tone and style of the ads, how...
View ArticleWhy content marketing is facing a shortage of qualified staff
The world of digital marketing is facing a skills shortage when it comes to content generators. You might not think that’s the case, what with the incredible amount of content available online, but...
View ArticleHow to get your content in front of the right audience
What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating...
View ArticleAir Canada, Apple, Facebook have most loyal fans
A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index...
View ArticleWhy brands might be using social media photos for their next ad
That photo you posted on Instagram may be used in a company’s Facebook advertisement…with your permission of course. Since the dawning of social media, major brands have taken advantage of the various...
View ArticleIBM, Apple and Google named top B2B tech brands
Apple, Google and IBM topped the list of this year’s most innovative B2B tech brands, according to the second annual Brand Keys survey of consumer perception of innovative tech brands. The brand...
View ArticleTwitter adds new analytics tool to help brands learn what users are saying...
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog...
View ArticleNextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns....
View ArticleInterbrand Breakthrough Brands: Recognizing Next-Generation, Disruptive Brands
Interbrand announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE),Ready Set Rocket, and Facebook this week. The 2017 report recognizes 40...
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